Mailchimp — Set Up Right, Running Hard, Working While You Sleep
Most businesses use Mailchimp at about 20% of its potential. Campaigns go out sporadically, lists are unmanaged, and automation is a wishlist item. Revenue that should be coming through email isn’t.
We fix that. GMYB handles everything from initial setup and audience configuration to advanced customer journey automations — built around how your business operates, not a generic template.
What We Do
Mailchimp Setup & Configuration
Getting Mailchimp right from the start matters. We handle domain authentication (SPF, DKIM, DMARC), audience setup, tagging structure, segmentation logic, and integration with your website or WooCommerce store. A clean foundation makes everything downstream perform better.
Audience Management & Segmentation
An unsegmented list is a wasted list. We structure your audience properly — tags, groups, segments, and custom fields — so you can send the right message to the right people without broadcasting to everyone every time. Better relevance means better open rates, lower unsubscribes, and more revenue per email.
Campaign Design & Management
From single send campaigns to ongoing programme management, we create, manage, and optimise email that performs. Copy, design structure, send timing, subject line testing — every element considered against what drives action.
Mailchimp Automations
This is where email earns its keep. We build automated customer journeys that run without your intervention — turning new subscribers into buyers, buyers into repeat buyers, and lapsed customers back into active ones.
- Welcome series — make a strong first impression and drive first purchase
- Abandoned cart recovery — recover revenue that’s already on the table
- Post-purchase flows — cross-sell, upsell, and build loyalty
- Win-back campaigns — re-engage lapsed contacts before they’re gone for good
- Browse abandonment — follow up with visitors who showed intent but didn’t convert
- Birthday & anniversary flows — personalised triggers that feel human
- B2B nurture sequences — keep leads warm and move them through your sales process
WooCommerce + Mailchimp Integration
We connect your WooCommerce store to Mailchimp so your email activity is driven by real customer behaviour — purchase history, product browsing, order value, and frequency. Smarter data means smarter segmentation and automations that actually convert.
Reporting & Optimisation
We don’t set things up and walk away. We track performance, identify what’s working, and optimise for the metrics that matter — open rate, click rate, revenue per email, and list health. You get clear, regular reporting without needing to dig through dashboards yourself.
Why It Matters
Email consistently outperforms almost every other marketing channel on ROI. But only if it’s done properly. Poor deliverability, broad-brush segmentation, and one-size-fits-all campaigns leave money on the table every send.
Done right, Mailchimp is one of the most cost-effective revenue channels you own — and unlike paid media, the audience is yours.
Who This Is For
- eCommerce brands on WooCommerce wanting to extract more revenue from their existing list
- Businesses setting up Mailchimp for the first time who want it done properly
- Marketing teams who know their email could perform better but don’t have the resource to fix it
- B2B companies needing structured lead nurture sequences
Your email list is an asset. Let’s make it work like one.
Tell us where you are with Mailchimp and where you want it to take you. We’ll tell you exactly what’s needed.